PCCD Capacity Building Portal

Learning Objectives:

1. Understand and develop a working strategy for mobilizing an advocacy team.
2. Learn how to make advocacy and visibility strategy part of the organizations routine.
3. Identify and engage organization leaders and stakeholders as spokes people.
4. Develop skills to translate the plan into action.
5. Gain knowledge of the impact of consistent and regular messaging and how to measure results.

Participants from the first two sections would be encouraged to work with a team of board members, staff and committee members responsible for communications, advocacy and fund raising for this working session.  The goal would be to have the team working on a strategy that could be launched as a result of the training series.

This session would provide training in how to prepare an advocacy and visibility strategy.  Participants would receive training and hands on strategy development in process tools/media that can be used to share the organizations message.

The session would also provide tools for measuring and reporting results and how to evaluate efforts. 

Participants should leave the session with a plan and commitment to increasing advocacy and communication with assigned leaders for each section of the plan, a timeline for achievement and accountability for managing and reporting the process.

General Course Outline:

Refining the message

• Vetting their messages – using their pre-reviewed messages.
• Targeting audiences
• Impactful messages (do we achieve an outcome with the message?)
• Determine appropriate delivery message for which group.

Developing delivery strategy:

Discussion and group development of strategy

Pick things that you can do – write a plan – share an example.

This will include specific message and implementation strategy. (Trainers will provide working tool/samples) including:

Creating a blog team (vetted to properly carry the message)

• • Writers for your blog
  • Writers for other related articles/blog – link back to web site.
• Social Media push strategy
• Quick Info/elevator speech/end of email commentary/talking points.
• Staff messages/talking points
• Using media to share your message and comment and then post to your web/facebook/linked in page.

Co-Trainer: Jeannette Archer-Simons Contact information at jeannetteas@comcast.net or 717-635-8354 This training can be used with board, executive staff, key stakeholders, and volunteers. It is designed to be used as a working training tool to support the development and implementation of an advocacy strategy.